Your website is often the first impression a customer gets. If it is slow, confusing or dated, they leave — and you never even know. Here are seven signs your site is costing you business.

1. It loads slowly

Most visitors abandon a page that takes more than three seconds to load. Speed is also a Google ranking factor.

2. It is not mobile-friendly

Over half of web traffic is mobile. If your site is hard to use on a phone, you are losing most of your visitors.

3. The next step is unclear

Every page should guide visitors toward one clear action — call, buy or enquire. Confusion kills conversions.

4. It looks dated

An old-fashioned design makes customers question whether you are still in business or worth their trust.

5. You are hard to contact

Bury your phone number or contact form and people give up. Make getting in touch effortless.

6. It is invisible on Google

A beautiful site nobody can find earns nothing. Your site needs to be built for SEO from the ground up.

7. The content does not speak to customers

Talk about their problems and outcomes, not just your features.

Fix it

If two or more of these sound familiar, it is time for a refresh. Britbunch designs and builds websites that load fast and convert. Get a free quote.