Both Google Ads and Facebook (Meta) Ads can grow your business — but they work very differently. Choosing the right one for your goals saves you money and gets better results.

How Google Ads works

Google Ads captures existing demand. When someone searches “emergency plumber near me”, your ad appears at the moment they want to buy. It is intent-driven and ideal for services people actively search for.

How Facebook & Instagram Ads work

Meta Ads create demand. You show visually engaging ads to people based on their interests and behaviour, even before they are searching. Great for building awareness and selling products with strong visuals.

Which should you choose?

If customers actively search for what you offer, start with Google. If you are building a brand or selling a lifestyle product, Meta often wins. Many businesses get the best return by combining both.

Budget and testing

Start small, track conversions properly, and scale what works. The platform matters less than measuring real results — leads and sales, not clicks.

Let us manage it

Britbunch runs paid advertising on Google and Meta with a focus on return on ad spend. Get a free ad account review.